Whether you’re paying for your morning coffee, or scheduling an area for your afternoon meeting, digital touchscreen display signage is all around us. As a developing technology, digital screens can frequently be confusing to operate for the user when not introduced intelligently or utilized efficiently. However, with a few small tips and considerations, small touchscreens can raise your business by accelerating operations, simplifying a shopping transaction, or attracting new and returning customers.
U-Touch is your touch screen manufacturer, tech device specialist and a leader in the design, development and manufacturing of touchscreen displays and touch screen monitors.
U-Touch have been at the forefront of the touch screen industry for almost 20 years benefiting from all R&D and manufacturing taking place at the U-Touch Factory in Poland.
Digital signage should help your business, not hinder it. So, if you’re a company seeking to integrate digital signage into the business, we encourage you to keep these tips in mind when choosing a monitor and integrating touchscreen signage into your company:
Keep Content Up-To-Date: Ensure your customers are seeing timely, relevant media by regularly updating content.
Choose the Right Media Player: Media comes in all different types and sizes. Assess your articles and choose a player that can handle displaying your communications without downtime or lag. The worst digital signage is a black or blue screen.
Scale Your Content: Think of your user and how they will connect to your articles. Keep screens small for personal or private transactions like purchases, or lean towards larger screens for conference call monitors seen by a huge room.
Sort Your Software: Signage is not one-size-fits-all. The right software needs to support your business needs. Use wayfinding software for navigation, or scheduling software for conference rooms.
As we all know from advertising, location is key to reaching your audience. Precisely the same goes for daily communications on your digital signs. Listed here are five things to consider when positioning your digital signage displays:
1. Knowing What You’re Displaying is Just as Important as Where You Display It
Content drives everything. Before you decide where your screens is going, you have to know very well what will be on them.
If you’re only trying to attain students, you don’t need screens in the staff room.
If you plan to show weather and traffic for the ride home, you’ll want your displays near exits.
If your content is interactive, make sure people can easily touch the screens.
If you plan to use audio, you won’t want displays with speakers in quiet zones.
Start with a good plan that outlines your goals. Map content to delivery locations that seem sensible. Consider when and where your audience will need that information, and put your screens there.
2. Keep Your Digital Sign Displays Accessible
Even the biggest, brightest screen won’t draw attention if it’s mounted high up near the ceiling where no one will notice it. The typical consensus is to mount screens at eye level or just above that. Also, be careful of glare from windows or overhead lights. If people can’t easily read and connect to your content (QR tags, smartphone snaps, etc.), you’re wasting your efforts.
3. Place Your Digital Signage Monitor in Target Traffic Areas
High traffic areas are best for digital signage displays. This might sound really obvious, but we’ve seen this simple rule ignored because of physical or network concerns. It’s great that you have got a nice, strong wall with network cabling already set up to the video wall. But, if it’s down a side hallway that’s rarely used, you won’t get the most out of your investment.
Place displays in areas where people frequently congregate. You’re likely to convey more than one announcement that you want them to see, so putting screens where they linger gives them period to see everything you want them to. Some of the most popular places for screens are:
Lobbies
Lounges
Information desks
Cafés, cafeterias and food courts
Elevator waiting areas
4. Think Small About Your Digital Signage Displays
Most of the time, you’re dealing with large displays. But, don’t discount the energy of smaller screens to achieve your audience.
You can also embed playlists into websites, so people may be seeing it on the handheld devices. Make sure you design your content for where it will show up – for smaller screens, keep messages short.
In some environments, a tiny display showing an individual message playlist may be more effective than a big screen with multiple zones showing lots of content. You could mount small displays in cubicles, library stations, or even cafeteria booths to send targeted ads and announcements.
Room signs offer another digital signage option. In addition to event schedules, you can deliver your playlists to small screens mounted outside conference rooms so that individuals attending meetings or training don’t miss the day’s announcements.
5. Get Personal With Your Digital Signage Screen
Now that you’ve located your big and small screens, what about mobile screens? Because your audience isn’t in front of a screen doesn’t mean you can’t reach them.
You can make message playlists designed for smartphones and tablets so that viewers can simply grab an Feed or go out to the web to see your announcements. You might even create a quick application that gives your audience a shortcut to remain updated.
This is a great way to reach audiences who are always on the road, such as a remote sales force or students who are off campus.
No matter what hardware you choose, making your digital signage displays accessible, readable, relevant and convenient is the main element to success.